April 6, 2022
“How much can you accomplish between sunrise and sunset?”
(LOGAN, Utah, April 6, 2022) /ENDURANCE SPORTSWIRE/ — iFIT, a global leader in connected fitness software, content and equipment, today announced the iFIT Summit Push, a community-based endurance hiking experience for athletes of all levels to celebrate National Trails Day on Saturday, June 4.
The iFIT Summit Push is a new category of endurance event that challenges participants to climb ski mountains as many times as possible over a 12-hour period, returning to base by gondola after each ascent . The inaugural event will take place at the Snowbasin Resort. Known for its steep slopes, Snowbasin was the site of downhill skiing, super-G, slalom and giant slalom events during the 2002 Winter Olympics in Salt Lake City.
The iFIT Summit Push to Snowbasin course gains 2,310 feet in elevation in just 2.3 miles from the base of the Needles Express Gondola, and will offer two mid-mountain aid stations with water and first aid. Participants will ascend the resort’s wide dirt service road and bathrooms, cool water and shaded seating will be available at the top of each climb inside the gondola head. The event starts at 5 a.m. mountain time and ends at 5 p.m. with a post-event party.
Prior to the event, attendees will receive an eight-week workout plan created by iFIT Coach and Summit Push Head Coach Casey Gilbert to help them prepare on their own NordicTrack, ProForm, or Freemotion treadmills with iFIT connected fitness. On the day of the event, Gilbert and iFIT Coach Heather Jenson will also lead guided groups on the mountain from base to summit, allowing attendees to interact with two of the most popular trainers from iFIT’s streaming workouts in a real frame.
“The iFIT Summit Push is an opportunity for our 7.2 million members and the wider community to step out from behind their screens and put their training to the test, alongside iFIT trainers and each other,” said Mark Watterson, president and chief experience officer of iFIT. . “Our goal is to help people forge a new kind of mental toughness that can shift their perspective and unlock a better version of themselves. We want people to step out of their comfort zone and be amazed by what they are capable of.
Participants of the iFIT Summit Push who complete at least one full ascent will receive a finisher hat reflecting the total number of times they summitted during the event.
“We think people underestimate what they can accomplish in a single day,” said Marc Hodulich, CEO and co-founder of 29029, the event and fitness experience arm of iFIT. “A 12-hour hike eliminates the noise and can change your perception of all you can accomplish between sunrise and sunset. iFIT has always been about broadening people’s horizons, and the iFIT Summit Push is just another way for us to do it.
The iFIT Summit Push is the company’s latest global in-person workout offering – taking its beloved travel series found on the iFIT platform and creating high-touch-point experiences – in addition to recent launches. from iFIT Adventures and iFIT Retreats.
Registration for the iFIT Summit Push is available for $299 at summitpush.ifit.com. Participants must be 14 years of age or older.
Hikers participating in the iFIT Summit Push, a new 12-hour endurance event at Utah’s Snowbasin Ski Resort, will ascend a wide dirt service road and descend via the Needles Express Gondola to the point starting as many times as possible between sunrise and sunset on Saturday, June 4, 2022, also known as National Trails Day.
iFIT is a global health and fitness technology company that delivers unparalleled fitness experiences and solutions to its growing community of millions of engaged members in 120 countries. iFIT’s industry-leading brands – NordicTrack®, ProForm® and Freemotion® – are powered by the iFIT integrated health and fitness platform, which seamlessly connects proprietary software, experiential content and hardware business interactive. Based in Logan, Utah, with offices in Paris, Shanghai, Sydney and Manchester, the company offers immersive, adaptive and personalized subscription training experiences for all fitness levels and interests. iFIT delivers these patented interactive experiences through an expansive offering of live and on-demand content across a full range of fitness modalities.
Colleen Logan: [email protected]