Highsnobiety does not exist without community. The entire platform was born out of a culture that revolves around an exclusive, tight-knit community of people with similar niche interests. Sure, we’ve grown a lot since our humble beginnings as a sneaker blog, but the vision is still the same.
So when we designed the Jack Wolfskin x Highsnobiety collection for Highsnobiety Sports, we knew that as well as being functional and high quality, it could be even more than that.
Using the launch of the Jack Wolfskin x Highsnobiety collection as an anchor, we gathered a group of our friends in Los Angeles for a hike. Not only was it a way to bond and spend a day in the hills of LA, but it was also a way to test the collaborative capsule for ourselves. Take a look at how our Instagram community designed it for more proof.
Meet at our Highsnobiety Sports pop-up store on Sunset Boulevard at 8am, the happy hikers have had their fill of breakfast before heading to Runyon Canyon for the main event. We walked for a few hours around the canyon, taking in the sights and testing the collection against the conditions.
Once we were all satisfied that the Jack Wolfskin x Highsnobiety pieces had risen to the challenge (and we were all too tired to take any more hikes), we headed back to Fred Segal’s pop-up to recharge with some refreshments. .
Be sure to shop the Jack Wolfskin x Highsnobiety collection here and catch up on what went down in the video below.