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Sammataro Discusses the Value of a Music Catalog With Packaging – Media, Telecom, IT, Entertainment

United States: Sammataro discusses the value of a music catalog with The Wrap

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James Sammataro, partner at Pryor Cashman and co-chair of the company’s Media + Entertainment group, was recently interviewed by The envelope. A number of music icons, including Neil Young, Stevie Nicks and Bob Dylan, have recently decided to sell the rights to their music catalogs. According to The envelope, “For years, selling your catalog was considered taboo and often done in private; never publicized with headlines displaying giant price tags.” The following is an excerpt from The envelope:

Music lawyer James Sammataro of Pryor Cashman compared it to “Wall Street meets Motown” as companies recognize that music assets are underutilized and undervalued by majors. Sammataro said the industry really began to learn that lesson with Michael Jackson’s 1985 purchase of the Beatles catalog for $47.5 million, which infuriated Paul McCartney and led to his own fight of several. decades to regain control of his songs. Now there are entire teams of financial analysts and trend watchers trying to identify what other catalogs and publishers are leaving money on the table.

“If we can find ways to monetize it, because we keep it to the point of selectively focusing our energy, a really good publishing house knows how to get a return on investment, Sammataro said. “You have all this data, so you can get a clear picture of who is watching, who is listening. Do we think that audience is going to dry up? Having access to the data and being able to feed it into an algorithm is reassuring that it’s a safer investment.People treat catalogs almost like they would treat bonds.

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